Unlocking the Power of SEO – Now with Math!

June 13, 2024
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blog, Local SEO, off-page search engine optimization, off-page seo, on-page search engine optimization, on-page seo, search engine marketing, search engine optimization, SEO, technical search engine optimization, Technical SEO
Strottner Designs

 

blocks with SEO icons

In the fast-paced world of digital marketing, standing out can seem like an impossible task. But as we’ve said many times, there’s one powerful tool that can make a significant difference in your online presence: Search Engine Optimization (SEO). By understanding and leveraging the latest SEO statistics, you can transform your business and drive unparalleled traffic to your website. Here’s why SEO should be at the forefront of your digital strategy.

The Starting Point of Online Experiences

Did you know that 68% of online experiences begin with a search engine? (BrightEdge) This means that the majority of your potential customers are starting their journey with a simple search. Ensuring your business appears at the top of these search results is crucial for capturing this initial interest and guiding users to your site.

The Google Domination

 

When it comes to search engines, Google reigns supreme. 63.41% of all US web traffic referrals come from Google, and an astounding 92.96% of global traffic comes from Google Search, Google Images, and Google Maps (SparkToro). This dominance underscores the importance of optimizing your content specifically for Google’s algorithms.Two dogs demonstrating Google's search dominance

SEO vs. Social Media

While social media is a vital part of any marketing strategy, SEO outperforms it in driving traffic. SEO drives over 1,000% more traffic than organic social media (BrightEdge). This means that investing in SEO can yield significantly higher returns compared to relying solely on social platforms.

Sometimes you have to reuse images to make complimentary points…

The Quality of Leads

 

Not only does SEO drive more traffic, but it also brings in high-quality leads. 60% of marketers say that inbound methods like SEO and blog content are their highest quality source of leads (HubSpot). Moreover, SEO leads have an impressive close rate of 14.6% (HubSpot), demonstrating the effectiveness of SEO in converting visitors into customers.

Search Engine Trends and Behavior

To succeed in SEO, it’s essential to understand search engine trends and user behavior:

  • Google’s Market Share: Google dominates with a 95.32% mobile market share and an 81.95% desktop market share (Statista).
  • Volume of Searches: There are approximately 3.5 billion searches on Google each day (Internet Live Stats).
  • No-Click Searches: 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks (SparkToro). This highlights the importance of appearing in featured snippets and other rich results to capture attention.
  • New Searches: Interestingly, 15% of all Google searches have never been searched before (Google). This demonstrates the constant evolution and diversity of user queries.

Click-Through Rates and Purchasing Influence

Achieving a top position in search results is critical. The average top-ranking result has a CTR of 9.28%, followed by 5.82% and 3.11% for the second and third positions, respectively (ResearchGate). Additionally, 39% of purchasers are influenced by a relevant search (Think With Google), demonstrating the direct impact of search visibility on sales.

Most Searched Keywords

Understanding the most searched keywords can offer insights into consumer interests and trends. For instance, the most searched keyword both in the U.S. and globally is “Youtube” (Ahrefs), highlighting the importance of video content in today’s digital landscape.

 

Conclusion

a man summarizing the article

In our modern, online age, SEO is not just an option but a necessity for any business looking to thrive online. By harnessing the power of SEO, you can drive more traffic, attract higher-quality leads, and ultimately boost your bottom line. Don’t let your competitors outshine you—invest in SEO and watch your business soar to new heights. Find out today if your site is ready to provide you with the SEO results you’re looking for by running a free audit through our tool on the Strottner Designs Homepage.

Ready to unlock the full potential of your online presence? Contact us today, at support@strottner.com to learn how our expert SEO services can help your business dominate the search results and achieve lasting success.

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